Facebook is shaking in its boots. They have a great platform, but haven’t monetized it yet. And then Google swoops in with a tremendous value proposition called “Buzz.” In short:
- Integrates various programs inside and outside of Google, including Gmail, Picasa, Twitter, and Reader
- No friend-ing needed. People you email are already included
- Simple privacy settings: Share what you want with who you want
I’ve been a huge fan of Google Reader for a long time, and I love the “sharing” feature, although it has some problems:
- Not enough people use it
- Not integrated in Gmail
- Somewhat difficult to share and read shared materials – must be logged into reader
Buzz appears to leverage this functionality and fix the problems as well.
I’m excited to learn more about Google Buzz.