Impact of Super Bowl on web traffic

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I wondered what would happen to web activity during the Super Bowl. My hypothesis was that with the proliferation of web-enabled cell devices, activity would pick up as people comment about the game and the ads via Twitter, Facebook, and other social media tools. Plus, I’ve seen more and more people pull out their phones during social situations and go online versus actually engaging people next to them, so I thought the same thing would happen at Super Bowl parties.

I was wrong.

Here’s the volume of traffic on, one of the more popular social media sites for sharing links (similar to Digg). See that giant dip on Sunday – that’s the Super Bowl. I’m sure other sites experienced a similar dip in traffic.

I’m relieved to see people were able to put down their cell phones and computers for a while and actually enjoy the game and the company.

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