The hidden message in the FedEx logo

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Have you ever noticed the hidden message within the FedEx logo? Don’t worry, I hadn’t either until it was pointed out to me (thanks Christian). Here’s the logo:

Here’s a hint: The hidden message reflects speed and precision.


Any help? Don’t worry, if you don’t see it, I didn’t either


Here’s the hidden message:

What a clever insertion into the Federal Express Logo – an arrow in the space between the E and the X.

But the best part about the arrow is not the arrow itself, but the fact that very few people know about it. You’re now in exclusive company. In fact, the designer preferred that FedEx didn’t draw attention to the fact that there is a secret arrow in the logo. But once you see it, you can’t forget it.

Several questions come to mind:

  • How do you remind your employees to live out the company’s mission statement every day?
  • Is there a way to re-enforce the message in an effective way that will stay with employees no matter where they are, including in the field and with customers?
  • Does your company live and breathe the mission, even to the point that it’s in the logo?

Photo credit: jcwpdx

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