pinterest

Great article in the WSJ about Pinterest, visitors, and sales.

  • Customers referred by Pinterest spent 2X per order ($140-$180) than those coming from Facebook, and 3X per order than those coming from Twitter. Source: RichRelevance
  • Unique visitors to Pinterest via desktop machines has leveled-off in the past year. This does not take into account mobile visits. Source: comScore

Very interesting implications: Pinterest could be a very lucrative site to advertise for retailers, as their monetization strategy ramps-up. However, the scale may be much smaller than Facebook and Twitter, and growth may be leveling-off.

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