Category Archive: marketing

Ads that make me notice: EA Sports NCAA Football 13

I’m one of the many who claim they don’t pay attention to banner ads, but this one got me to pay attention. In an ad for NCAA Football 13, EA Sports highlighted a new game feature where “Heisman Legends” play for your team. And in the creative, Ohio State Buckeye Eddie George is pictured in a Michigan Wolverines jersey. Oh, the humanity.

Interestingly, in the URL of the ad where they track click-throughs, they’ve named this ad “Buy George.” I like it.

 

 

Selling a $3 TV Antenna for $47

I love good marketing. I recently posted about the Littleton Coin Company selling a $2 bill for $4. But in this week’s coupon circular, there’s an even better ad.

“An invention that pulls in free TV with no bills!?!?” Isn’t that called an antenna? You can buy a digital tv antenna at Amazon.com for about $3 (versus $47 in this ad).

But the genius us this ad is the marketing behind the antenna.

  • This antenna receives “up-to 953 TV shows.” How did they come up with this number? I don’t really know, but my guess is a clever fellow in marketing thought it would be funny to insert a prime number
  • “If you find the first two digits of your zip code immediately call.” I’m fairly certain every zip code is represented in the table.
  • The sense of urgency: “Hotlines are open for the next 48 hours beginning at precisely 8:30 am this morning.” Which morning? The day I’m reading the paper? EDT? PDT?
  • The photograph of the factory boxing these antennas. They must be shipping a ton of them.

I won’t be buying this product anytime soon, but I do give them credit for some marketing pizzazz behind a normal, everyday product.

Selling a $2 bill for $4

I was leafing through the coupons section of the newspaper this weekend and came across this gem:

This is perhaps the greatest piece of marketing I’ve ever seen – selling a $2 bill for $4. It’s like selling ice to an Eskimo.

Any American can walk/drive/run to their nearest bank and exchange 2 $1 bills for 1 $2 bill. Now, not every bank carries them, but many/most do.

I love the selling points & features this ad highlights:

  • Make up less than 1% of all U.S notes printed
  • SAVE 58%
  • Collector-preferred Crisp Uncirculated condition
  • Based on an 1818 painting featuring John Adams, Thomas Jefferson, and Ben Franklin
  • Seldom-seen and historic note
  • Rarely found in circulation

Save $2 and don’t bother responding to this ad.

The hidden message in the FedEx logo

Have you ever noticed the hidden message within the FedEx logo? Don’t worry, I hadn’t either until it was pointed out to me (thanks Christian). Here’s the logo:

Here’s a hint: The hidden message reflects speed and precision.

 

Any help? Don’t worry, if you don’t see it, I didn’t either

 

Here’s the hidden message:

What a clever insertion into the Federal Express Logo – an arrow in the space between the E and the X.

But the best part about the arrow is not the arrow itself, but the fact that very few people know about it. You’re now in exclusive company. In fact, the designer preferred that FedEx didn’t draw attention to the fact that there is a secret arrow in the logo. But once you see it, you can’t forget it.

Several questions come to mind:

  • How do you remind your employees to live out the company’s mission statement every day?
  • Is there a way to re-enforce the message in an effective way that will stay with employees no matter where they are, including in the field and with customers?
  • Does your company live and breathe the mission, even to the point that it’s in the logo?

Photo credit: jcwpdx

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