Ads that make me notice: EA Sports NCAA Football 13
I’m one of the many who claim they don’t pay attention to banner ads, but this one got me to pay attention. In an ad for NCAA Football 13, EA Sports highlighted a new game feature where “Heisman Legends” play for your team. And in the creative, Ohio State Buckeye Eddie George is pictured in a Michigan Wolverines jersey. Oh, the humanity.
Interestingly, in the URL of the ad where they track click-throughs, they’ve named this ad “Buy George.” I like it.