Coke, one of the leaders in social media management, released their “10 Principles for Online Spokespeople.” It establishes a great framework of how people should view online conversations (and offline conversations, for that matter). Companies like Nestle wish these rules were released a bit sooner.

  1. Be Certified in the Social Media Certification Program
  2. Follow our Code of Business Conduct and all other Company policies
  3. Be mindful that you are representing the Company
  4. Fully disclose your affiliation with the Company
  5. Keep records
  6. When in doubt, do not post
  7. Give credit where credit is due and don’t violate others’ rights
  8. Be responsible to your work
  9. Remember that your local posts can have global significance
  10. Know that the Internet is permanent

I love #6. It’s a great rule for life is well – if you’re not sure you should be saying something, you probably shouldn’t say it.

#3 is equally applicable – whether we like it or not, all of us are ambassadors for ourselves/schools/companies at all times, and need to act that way.

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photo by: Brother O’Mara

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